Just like your Web site, once you have a blog, you want to maximize its exposure; you want to have as much of your target market reading or reviewing your blog on a regular basis as possible.
There are many ways to get your blog noticed. The most obvious place to start is your own Web site. However, there are many other ways to promote your blog:
- Use your blog to feed or update your social media accounts. Make sure you provide links from your blog to your social media accounts to grow your friends, fans, and followers.
- Generate links to your blog from other, related sites.
- Promote your blog in your email signature file, on your Web site, in your newsletter or e-zine.
- Submit your blog to all of the major search engines.
Another way to promote your blog is to register it with all the major blog directories such as Blogarama (http://www.blogarama.com) and Blogcatalog (http://www.blogcatalog.com).
Get your blog listed and high in the search results for your important keyword phrases in Technorati (http://www.technorati.com), Google Blog Search (http://blogsearch.google.com), Blog Search Engine (http://www.blogsearchengine.com), and other popular blog search engines.