Who is blogging for business? Lots of companies, often technology-oriented. And lots of savvy marketing types. Here are a few examples of well-written blogs. Note that they are written by one person and in a distinctive voice. Individuals (behind companies) blog. Corporations communicate in marketing-speak, whether it’s glossy collateral or their corporate home page. Which do you think is more persuasive to the reader? Who wants to be marketed at or sold to? Wouldn’t you rather have an intelligent conversation and decide later whether to buy?
Air Conditioning Contractors of America’s ACCABuzz
B2B Lead Generation by Brian Carroll
Jupiter Media’s Alan Meckler
Micro Persuasion by Steve Rubel
Sun Microsystems’ Chief Operating Officer Jonathan Schwartz
Seth Godin’s blog